3 Idiots to release simultaneously on DTH

Aamir Khan has made movie marketing an art. And of course, he excels in it. Did he not prove that with 2008 blockbuster Ghajini? Now, Khan is focussing on his forthcoming release 3 Idiots.
To rake in maximum profits, Aamir has come up with a new strategy for the Rajkumar Hirani film. He has apparently planned to release the film simultaneously on direct-to-home (DTH). What's more, this plan will even work against piracy.
A source from the industry informs, "Aamir Khan was earlier keen on releasing his film Ghajini on DTH format. The plan did not work out. But this time he wants to release 3 Idiots on DTH in the first week itself. He wants the film's total profits to go to the filmmakers and not to the film pirates. The pirated DVD will cost a customer Rs 100 but they can watch the same film and a better print for just Rs 75 on DTH. This will also ensure that a larger number of people watch his film."